ShopBot Tools designs and manufactures CNC machines for wood and metal fabrication. I worked with them to develop their brand and 're-tool' how they interfaced with their loyal customer base. We focused on changing the 'voice' of the brand with new writing guidelines and modern images. We created new advertising templates and designed a newsletter, as well as, developed customer service scripts that helped communicate their brand effectively and consistently.
Oil and graphite on frosted mylar